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History
2008
Fabricio Mitre is appointed as CEO
Definition of new internal guidelines
Full professionalization of the company
Variable compensation program
New management team
Meritocracy driven practices
2009 – 2013
Capital structure optimization through key partnerships
Ernst & Young’s auditing
Career development program
First
rebranding
2014 – 2015
Creation of in-house sales platform, Mitre Vendas
Customer Relationship Management development – Online costumer portal
2016 – 2018
Launch of “
Raízes”
and “
Haus Mitre” business segments
Establishment of a Compliance Department
Partnership program for main executives
Start of Trainee program
Second
rebranding
2019
Over 6.800 candidates in the Trainee and Internship Programs
Strengthening of business segments:
Raízes Guilhermina Esperança: 97% sold in 90 days
Haus Mitre Brooklin: 92% sold in 90 days
2020
Initial Public Offering (IPO) in the Novo Mercado segment of B3
2008
2009 – 2013
2014 – 2015
2016 – 2018
2019
2020
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